Hawk Furniture is a privately owned family business founded by Glen Lincoln in 1988. As a manufacturer of office and home furniture, Hawk Furniture has grown steadily and now employs 60 people with an annual turnover of £5 million. Products are sold to over 100 furniture retailers throughout the UK and Ireland, with some exporting as far afield as the Far East.
The company prides itself on the fact that all of its products, both metalwork and woodwork, are made in-house at its manufacturing facility in the heart of East Yorkshire. The aim has always been to outsource as little as possible to increase reliability for customers. That's why investment in machinery and manufacturing processes has been crucial to earning a reputation as one of the most reliable manufacturers in the industry. Hawk strives to make no mistakes and deliver 100% of shipments on time, with actual numbers within 0.05%.
Milestones for the company have been the installation of various machines in the factory, with the introduction of the first BAZ machine in 1999 (machines that automate the production of shaped tables, reducing the production of a plate from 30 minutes - in the case of manual production - to 6 minutes) and the powder coating line in 2006, which allows freedom and flexibility in the production of metal parts in any color. The most recent investment in machinery was made in 2012 with the installation of a laser machine and a press brake; two machines that are crucial for the R&D department as they help in prototyping new components and manufacturing new products while saving costs. The most recent investment in 2014 was the introduction of imos, which has improved the efficiency of the design process and enabled Hawk to present itself in a more professional manner.
Thanks to imos, the company has been able to grow without the need for additional staff. It provides more professional and detailed drawings, which greatly contributes to the customer having fewer problems understanding exactly how their product should be made.
Responsible for the company's growth is commercial director Johnny Medd, a 32-year-old with a passion for marketing and most adrenaline sports, including snowboarding, rock climbing and cycling/downhill mountain biking. He originally started a career in sales, but switched to marketing after finding the creative process more appealing. A degree in the field along with experience in sales allows for a solid understanding of how business processes work, and innovative marketing campaigns are now an integral part of Hawk's success.
Also read the case study that was released in the Furniture & Joinery Production magazine.